$125 Million
WHO HE IS
Born Austin Richard Post on July 4, 1995 in Syracuse, New York and raised in Grapevine, Texas, Post Malone uploaded White Iverson to SoundCloud in 2015 and had a Republic Records deal within days. Beerbongs and Bentleys (2018), Hollywood’s Bleeding (2019), and F-1 Trillion (2024) accumulated billions of streams. F-1 Trillion reached number one on both the Hot 100 and country charts simultaneously with I Had Some Help featuring Morgan Wallen. He is a principal songwriter on virtually all his material, giving him substantially larger publishing royalties than artists who rely on outside writers. He is based in Utah.
1. MUSIC SALES, STREAMING, AND PUBLISHING
Over 80 million records sold worldwide. Principal songwriter credit on his catalog means he captures both performer royalty and writer/publisher share. Forbes reported $60M in earnings for the year ending June 2020.
Estimated lifetime music sales, streaming, and publishing income: approximately $70M gross.
2. TOURING
- Beerbongs and Bentleys Tour (2018–2019): over $100M gross, 113 shows
- Runaway Tour (2019–2020): $91.7M gross
- Twelve Carat Tour (2022–2023): approximately $60M gross
- F-1 Trillion Tour with Jelly Roll (2024–2025): $169.7M gross confirmed
Personal net at approximately 35–40% of gross as headliner across all tours.
Estimated lifetime touring income (personal gross): approximately $145M.
3. MAISON NO. 9 WINE
Co-founded 2020, distributed through E&J Gallo. Ongoing operating brand. The $600M valuation claim is unverified. Treated as ongoing royalty income stream.
Estimated income to date: approximately $8M.
4. ENDORSEMENTS
Bud Light, Crocs (approximately $1M per design release), Doritos, HyperX, True Religion.
Estimated lifetime endorsement income: approximately $20M.
5. CATALOG VALUATION
Post Malone’s catalog has a key structural advantage: he is the principal songwriter on virtually all his material, capturing the full writer’s share of publishing royalties. F-1 Trillion demonstrated genuine genre crossover that extends catalog longevity beyond hip-hop streaming cycles alone. We apply 12x on $4M per year in personal publishing royalties. Catalog value: $4M × 12 = $48M. After 25% illiquidity discount: $36M
6. REPRESENTATION
15% blended on music and touring.
Estimated lifetime representation: approximately $32M.
7. TAX
Utah resident. Combined federal and Utah flat rate: approximately 42%.
Estimated lifetime taxes: approximately $101M.
8. LIFESTYLE
Post Malone is a well-documented high spender with several unusual categories of expenditure. His car collection is extensive: a $420,000 Rolls-Royce Phantom (upgrade after his Wraith was totaled), a Lamborghini, a $1M EarthRoamer expedition vehicle, a Hennessey VelociRaptor 6×6, multiple custom-painted Rolls-Royces, and a custom Lincoln Continental among others. Rolling Stone documented him showing off his Rolls-Royce Wraith and $1,700 slippers during an interview and confirmed he dropped $50,000 at a single nightclub appearance in October 2019. He spent $40,000 on Postmates deliveries in a single year. He is a heavy smoker — his own admission of smoking approximately 80 cigarettes a day — and has accumulated an extensive collection of face tattoos, each session costing thousands. He is also a serious Magic: The Gathering collector with card collections worth hundreds of thousands, and maintains a significant wine collection that led to co-founding Maison No. 9. His Utah compound cost approximately $3M and has been significantly customized.
Era-scaled consumed expenditure:
- 2017–2019 (breakthrough, rapidly escalating): approximately $1.5M/year
- 2020–2023 (peak earner, documented heavy spending): approximately $4M/year
- 2024–2026 (Utah family life, daughter born): approximately $3M/year
Total: ($1.5M × 3) + ($4M × 4) + ($3M × 2) = $4.5M + $16M + $6M = approximately $26.5M.
9. REAL ESTATE APPRECIATION
Utah compound and previously held Los Angeles properties. Conservative appreciation on documented holdings: approximately +$3M.
RICHPEEK ESTIMATE: $125 Million
| Calculation | Amount |
|---|---|
| Lifetime music sales, streaming, and publishing | ~$70M |
| Lifetime touring income (personal gross) | ~$145M |
| Maison No. 9 wine royalties | ~$8M |
| Endorsements | ~$20M |
| Total gross income | ~$243M |
| Minus representation (~15%) | -$32M |
| Minus tax (~42%, Utah) | -$101M |
| Minus lifestyle (documented, era-scaled) | -$26.5M |
| Net cash accumulated | ~$83.5M |
| Plus publishing catalog value (12x × $4M, 25% illiquidity discount) | +$36M |
| Plus real estate appreciation | +$3M |
| Total Net Worth | ~$122.5M → rounded to $125M |
We land at $125 million. The documented lifestyle burn of $26.5M is anchored in Rolling Stone, TMZ, and multiple confirmed sources — Post is a genuine high spender across cars, collectibles, cigarettes, nightclub appearances, and food deliveries. Utah’s 42% tax rate versus California’s 50% saves him approximately $19M — a meaningful structural advantage that preserves more of his touring income than a California peer would retain.
The genre refusal:
The music industry spent a decade telling Post Malone to pick a lane. F-1 Trillion reached number one on both the Hot 100 and country charts in the same week. Artists who expand their audience rather than merely satisfying it build more durable income streams, and Post’s catalog now reaches country radio, hip-hop streaming, and pop playlists simultaneously..
