$35 Million
Who She Is
Simone Arianne Biles Owens, born March 14, 1997, in Columbus, Ohio, is the most decorated gymnast in the history of the sport and the most decorated American Olympic athlete of all time. She holds 11 Olympic medals across three Games and 30 World Championship medals, with four gymnastics skills officially bearing her name in the Code of Points – a distinction awarded to the first athlete to perform a skill at a World Championship or Olympics. She grew up in foster care after her mother’s struggles with substance addiction before being adopted by her maternal grandparents, Ron and Nellie Biles, and raised in Spring, Texas.
She won her first US championship in 2013 at 16, dominated the 2016 Rio Olympics with four gold medals and one bronze, partially withdrew from the 2020 Tokyo Games following a case of the twisties – a disorientation during aerial skills – then staged one of the most celebrated comebacks in Olympic history at the 2024 Paris Games, winning three gold medals and a silver at age 27. She has won the US all-around title eight times. She married NFL safety Jonathan Owens in April 2023.
Gymnastics is one of the few elite sports where prize money is essentially nonexistent and income flows almost entirely through endorsements, appearances, and commercial deals. Biles has maximized that model more effectively than any gymnast in history.
1. Competition Earnings (2013-2025)
Gymnasts competing on the US national program receive a modest monthly stipend – up to $3,000 per month for elite medalists, or $36,000 per year at most. Olympic medal bonuses from the US Olympic and Paralympic Committee are $37,500 per gold, $22,500 per silver, and $15,000 per bronze.
Biles’ career competition earnings across three Olympic Games and twelve years of elite competition:
- 2016 Rio: 4 gold, 1 bronze = $157,500 in USOPC bonuses
- 2020 Tokyo: 1 silver, 1 bronze = $37,500
- 2024 Paris: 3 gold, 1 silver = $135,000 (confirmed by WCNC/Sportico)
- National team stipends (2013-2025, 12 years at avg ~$30K/yr): ~$360,000
- World Championships appearance fees and competition bonuses: ~$200,000 estimated across career
Total competition earnings: ~$900,000 gross. Competition income is deliberately excluded from the main waterfall as it is immaterial relative to endorsements and would add noise without precision.
2. Nike (2015-2021)
Biles signed with Nike in 2015 at age 18 – before her first Olympics – in a deal that reflected Nike’s conviction that she would become one of the sport’s defining stars. The terms were never publicly disclosed but for a pre-Olympic gymnastics signing, comparable deals at the time ran at $500,000-$1M per year. After her 2016 Rio dominance her Nike income would have stepped up significantly. She parted ways with Nike in April 2021 to sign with Athleta, ending a six-year relationship.
- 2015-2016 (pre-Rio, building profile): ~$600K/yr = $1.2M
- 2017-2020 (post-Rio peak, including 2018-2019 comeback): avg ~$3M/yr = $12M
Nike total: ~$13.2M gross.
3. Endorsements Peak Period (2019-2021)
The period from 2019 through 2021 was Biles’ first commercial peak. CNW confirms she earned at least $20M from endorsements across these three years. Partners during this window included Nike, United Airlines, Procter and Gamble, Hershey, Mattress Firm, Spieth America, Beats by Dre, Visa, Oreo, Uber Eats, MasterClass, and Facebook Watch, among others. The 2020 Tokyo Olympic cycle drove the bulk of this commercial activity even though her on-court performance was curtailed.
2019-2021 endorsements: ~$20M gross.
4. Athleta Era (2021-Present)
Athleta signed Biles as its headline ambassador in April 2021, replacing Nike as her primary apparel partner. The deal included a commitment to organize a national exhibition tour in direct competition with USA Gymnastics’ traditional post-Olympic exhibition, a co-designed activewear line, and an Athleta Girl collection. Athleta’s deals with elite female athletes at this level typically run at $2-5M per year.
Additional active partners in this phase have included Visa (Team Visa roster for both Tokyo and Paris), GK Elite leotards, Powerade, Eli Lilly, K18 haircare, MasterClass, Nulo pet food, Spieth America, and United Airlines.
Forbes confirmed $10M in 2022, $7.1M in 2023, and Sportico confirmed $11.1M in 2024 (including the Gold Over America Tour and the Netflix docuseries “Simone Biles Rising” appearance income).
- 2021 (Athleta launch year): ~$7M
- 2022: ~$10M (confirmed Forbes)
- 2023: ~$7.1M (confirmed Forbes)
- 2024: ~$11.1M (confirmed Sportico)
- 2025 (post-Paris momentum, estimated): ~$10M
Athleta era endorsements (2021-2025): ~$45.2M gross.
5. Total Gross Income
| Source | Amount |
|---|---|
| Nike (2015-2021) | $13.2M |
| Peak endorsements (2019-2021, excl. Nike, included above) | Already in Nike/peak split |
| Pre-Nike early endorsements (2013-2015) | ~$1M |
| 2019-2021 total endorsements (CNW confirmed $20M) | $20M |
| Athleta era (2021-2025) | $45.2M |
| Competition earnings | ~$0.9M |
To avoid double-counting the 2019-2021 period (which overlaps Nike and general endorsements), the clean total is:
- Pre-2019 (2013-2018, Nike plus early deals): ~$16M gross
- 2019-2021 (Forbes/CNW confirmed $20M+): ~$20M gross
- 2022-2025 (Forbes/Sportico confirmed by year): ~$38.2M gross
- Competition bonuses: ~$0.9M gross
Total career gross: ~$75.1M.
6. Representation
Biles is represented by Octagon, one of the leading athlete marketing agencies. Standard representation in the gymnastics/Olympic space runs at approximately 15% of endorsement income.
Representation (15%): -$11.3M. Post-representation gross: ~$63.8M.
7. Tax
Biles is a Texas resident, based in Spring, Texas throughout her career. Texas has no state income tax, meaning her income is subject to federal rates only. At her current income level the federal top marginal rate is 37%, with an effective blended rate closer to 35% given the structure of her income across multiple deal types and years.
Tax (35% of $63.8M): -$22.3M. Net after representation and tax: ~$41.5M.
8. Lifestyle Burn
Biles has been publicly described as relatively frugal for an athlete of her earning level. She famously purchased her first home for under $750,000. She and Owens are building a $3M Texas mansion together. She drives a Mercedes G-Wagon. Her consumed lifestyle spending across 12 years at the elite level is modest.
- 2013-2018 (early career, building wealth): ~$200K/yr = $1.2M
- 2019-2025 (peak earning and post-Paris phase): ~$500K/yr = $3.5M
Total lifestyle burn: ~$4.7M. Available to accumulate: ~$36.8M.
9. Real Estate
- Spring, Texas home (purchased 2020): Under $750,000 per public records. Current value estimated ~$850,000. Gain: ~$100,000. Immaterial.
- New Texas mansion (under construction 2024-2025): $3M construction project with Jonathan Owens. Purchase of land and construction cost already from career earnings. No gain yet to count.
Real estate net gain: ~$0.1M. Rounds to $0.
10. Business Assets and Other Income
Biles co-founded a gymnastics academy, World Champions Centre in Spring, Texas, with her parents. No disclosed funding-round valuation exists. She also received an equity stake or appearance fee from the Netflix docuseries and Gold Over America Tour, both captured within the 2024 Sportico earnings figure. No separate business asset valuation is anchored.
Business assets: $0 (no disclosed valuations).
11. Wealth Management
No specific wealth management arrangement or documented investment returns have been publicly disclosed.
Wealth Management: None reported ($0).
Net Worth Waterfall
| Line Item | Amount |
|---|---|
| Pre-2019 endorsements and Nike (2013-2018) | +$16M |
| 2019-2021 endorsements (Forbes/CNW confirmed) | +$20M |
| 2022-2025 endorsements (Forbes/Sportico confirmed by year) | +$38.2M |
| Competition earnings (career) | +$0.9M |
| Less: representation (15%, Octagon) | -$11.3M |
| Less: tax (35% effective, Texas/federal only) | -$22.3M |
| Less: lifestyle burn (era-scaled, consumed only) | -$4.7M |
| Real estate appreciation | +$0.1M |
| Business assets | $0 |
| Wealth Management | $0 |
| Total Net Worth | ~$36.9M -> $35M |
Our calculation: $35 Million.
Why Our Figure Is Higher Than Consensus
Celebrity Net Worth places Biles at $25M, last updated in September 2024 – before the full accounting of her 2024 Paris cycle earnings. Sportico confirmed her 2024 total at $11.1M, placing her ninth among all female athletes that year. Adding that year’s income to the previously confirmed Forbes figures for 2022 ($10M) and 2023 ($7.1M) alone adds $28.2M in gross earnings across just three years – more than CNW’s entire estimate for her career. Our $35M figure applies Texas’s favorable zero state-income-tax rate, a conservative 35% federal effective rate, and a lifestyle burn that reflects her publicly documented frugality. The honest output of the confirmed annual figures is $35M – materially above CNW’s stale $25M estimate.
The GOAT and the Gap
Simone Biles has four gymnastics skills named after her, eleven Olympic medals, thirty World Championship medals, and eight US all-around titles. She is the greatest gymnast who has ever lived by almost any measure. She is also worth $40M – a number that reflects a fundamental mismatch between achievement and compensation that defines Olympic gymnastics. The sport generates enormous television revenue and cultural capital, distributes almost none of it to its athletes in prize money, and forces its stars to monetize through endorsements on a timeline compressed around four-year Olympic cycles. Biles has done that better than anyone in the sport’s history. The $35M she has built is extraordinary given the structural constraints of gymnastics. It is also a fraction of what a Coco Gauff or Naomi Osaka earns in a single year of tennis, which tells you everything you need to know about the economics of Olympic sports.
